The Boyd Group
Ocala real estate
Brand Kit
Share with vendors

One-Page Brand Flyer

Need to send Boyd Group's brand to a printer, designer or partner? This one-page PDF has the logos, colors, fonts and do's and don'ts in one place.

⇩ Download Brand Flyer (PDF)
Logo

The Mark

Primary logo: navy on light
Primary logo: navy on light
⇩ Download PNG
Reversed logo: white on dark / photos
Reversed logo: white on dark / photos
⇩ Download PNG
Usage: use the navy logo on white or light slate backgrounds and the white version on navy or photo backgrounds. Keep the script “Boyd” and the GROUP bar together, with clear space around them. Exported from existing artwork; ask for the original file for large print.
⇩ Download All Logo Files (ZIP)
Color

Palette

Boyd Navy
#173560
Logo, headlines, panels
Deep Navy
#0F2547
Dark backgrounds
Slate Blue
#B4BED0
Light panels & backgrounds
Cloud
#DAD9DA
Soft neutral
Warm Sand
#BBA38B
Photo warmth / accents
White
#FFFFFF
Cards & text on navy
Typography

Type System

Headlines
Ocala Stats
Montserrat, extra-bold, uppercase — titles on posts and flyers.
Script accent
Property Overview
Pinyon Script — thin elegant script layered over headlines.
Body
Experience the vibrant energy of downtown Ocala.
Montserrat Regular — descriptions, bullet points and contact lines.
Look & Feel

Visual Style

Photography

  • Aerial and drone views of Ocala properties
  • Bright exteriors and clean, staged interiors
  • A professional headshot of Angie on key posts

Graphics

  • Navy and slate color blocking
  • Arches, circles and rounded shapes around photos
  • Bold uppercase title with a script accent word
  • Logo in the bottom corner, email on every call to action
Voice

How Boyd Group Sounds

We Are

  • Professional and knowledgeable
  • Data-driven about the Ocala market
  • Polished and approachable
  • Local and community-minded

We Are Not

  • Flashy or salesy
  • Vague about numbers and details
  • Off-palette or inconsistent
  • Cluttered