Branding Kit
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⇩ Download Brand Flyer (PDF)
One-Page Brand Flyer
Need to send Zone's brand to a printer, designer or partner? This one-page PDF has the logos, colors, fonts and do's and don'ts in one place.
Shape Lives, Strengthen Communities
Because when one is well, our world grows stronger.
To create an inclusive, family-friendly fitness community where individuals of all fitness levels can achieve their goals through support, innovation, and a welcoming atmosphere. Zone aims to inspire and empower people to live healthier, stronger lives while fostering connections that turn members into a gym family.
Community
Family Atmosphere
No Judgement
Positive
Supportive Environment
The Mark
Usage: use the Primary Lockup on white or light backgrounds. The White Knockout or
Alternate version reads better on navy, black, or photo backgrounds. The Runner Mark works well alone
for social profile photos, favicons, or anywhere the full wordmark won't fit. There's also a gold
"Premier Members" version of the logo for that membership tier — ask if you need that file separately.
Palette
Zone Blue
#0099D8
Navy
#1C2258
Black
#000000
Gray
#9B9B9B
White
#FFFFFF
Type System
Headers
Where Fitness Becomes Family
Body
Join our Zone family today — we want this to feel like home.
How Zone Sounds
"We really are a gym where fitness becomes family."
— zonehealthandfitness.com
We Are
- Welcoming and family-oriented
- Encouraging, never intimidating
- Community-first, "hometown gym" energy
- Inclusive of every fitness level
We Are Not
- Judgmental or exclusive
- Intimidating for beginners
- Cold or corporate
- A place you feel like you don't belong